COLOR PHSYCOLOGY IN DESIGN
Jan 12th, 2023
Red
As one of the most powerful shades in color psychology, red entices a wide range of emotions such as passion, excitement, and ambition. It’s ability to trigger energy makes it an ideal option for creative spaces like home offices and studios. Red has also been known to increase appetite – hence why it’s used in so many restaurants – making it a great choice for kitchen and dining areas.
Orange
Orange is known to invoke fun, energetic enthusiasm in color psychology. Because of its bright and punchy vibrance, orange increases energy levels and boosts creativity. Studies show that the color orange can actually stimulate physical effects such as a heightened sense of activity, increased socialization, increased oxygen supply to the brain, and increased feelings of joy.
Yellow
As one of the most vibrant and joyful colors, sunshiney yellow is related to happiness and optimism. Although it’s the universal color for happiness, yellow is not considered to be a relaxing color because of its brightness. Much like red and orange, yellow is another stimulatory color that increases energy levels, making it ideal for high-traffic areas of your home like the kitchen or living room..
Purple
As a color that can develop feelings of creativity, depth, and inspiration, purple works well in studios, home offices, craft rooms, and artistic spaces. Because of its historic association with royalty, in darker hues, purple can make spaces feel more luxurious and sophisticated. Deep plums and wine shades add sensuality and mystery to a room, making it ideal for bedrooms, dens, and vanity spaces. Try out lavenders and lighter purple hues to create softness and playfulness in spaces like children’s rooms, playrooms, and the kitchen.
White
Denoting feelings of purity, cleanliness and innocence, white is by far the most versatile color to use in interior design. Minimalism experienced somewhat of a renaissance in the past decade, making clean white furniture, walls, and fixtures more popular than ever. While many people view white as refreshing and modern, some feel that it’s too sterile and cold. To avoid this issue, integrate pops of color throughout your home to create dimension and warmth.
Color Psychology Information Credit: Nativainteriors.com